Challenge
We focused on overhauling the homepage visually, experientially and structurally to be a richer, more helpful experience. We also sought to garner deeper awareness and enable timely updates.
Solution
The redesign embraces a modular approach that can scale to meet future content needs. Structurally, we overhauled the content strategy and UX so that Google’s ongoing relevant AI initiatives and products could be prominently featured. Additionally, the overall look and feel is more indicative of Google’s evolving brand expression. The overall effect is a homepage and site experience that engages the audience and asserts Google’s leadership role within AI and delivering technology for everyone.
Timeline
4 Months
Role
Senior Digital Designer
Agency
Both & Yes
Team
Ken Frederick — Creative Lead
Daniella Eguiguren — Executive Producer
Jason King — Strategy Director
