Joe Letchford

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Dispatches Magazine

2021—

Design & Art Direction for Dispatches Magazine. I've led the design and production for Dispatches for nearly 4 years now, this includes all design, production, & sourcing illustrators. Every issue has built on the previous, pushing design further while maintaining the essence of the magazine.

All In with Google

2024

Web Design & Art Direction for Google's All-In Marketing initiative. We helped with the revitalization of the All-In branding and homepage experience. Collaborating closely with Google Brand Studio and their in-house development team, we navigated challenges posed by an outdated codebase to deliver a visually engaging and innovative design in four months. The final product not only refreshed the Google web marketing brand but also introduced a playful, forward-thinking aesthetic.

Margaret Lee

2024

Web Designer & Art Director leading the branding and web development for Margaret Lee, a personal career coach specializing in creative leadership. Our goal was to create a distinctive brand and website that would set her apart from competitors. Working with our in-house development team, we incorporated complex design elements to deliver a truly exceptional final product. Not only did the website exceed Margaret’s expectations, but it was also a rewarding and enjoyable project for our team.

Youtube Brand Refresh

2024

Visual Designer working with Both & Yes & the YouTube brand studio team to refresh the YouTube logo, color, icons, and future elements. My main role was to support the efforts of the brand studio team to design & iterate on multiple rounds of creative executions.

Bible Camp Film Chapters

2024

Film Typography for the short film Bible Camp, a short film about young Korean immigrants who assimilate to American traditions while attending a discount daycare in the Harlem Valley. Each chapter was a line from the Lords Prayer, so I searched for the oldest non-blackletter print and recreated the layout to superimpose on top of the film. The layout was then dictated by where the type showed up in the verse.

YUMI

2023

Worked with a tight team to help revamp Yumi's brand. We updated the color and employed unconventional, playful typography to communicate energy and optimism to a wider audience. In support of the more lively brand, we also reinvented the playful YUMI “letter jumble” with careful consideration for bold color combinations paired with high emotion, family-centric photography.

Iron Health

2023

Web Designer leading the web development for Iron Health, a tech-enabled, virtual platform that partners with OB/GYNs to provide a network of multidisciplinary providers, bridging gaps across the healthcare journey.

Jerry Ross Barrish Exhibition Catalogue

2023

Exhibition Design & Art Direction for the inaugural event at M. Stark Gallery in Half Moon Bay, CA. This included signage, branding, and an exhibition catalogue.

Dropbox 99+ Intranet

2020—2021

Design Lead for the redesigned and developed Dropbox Intranet. As a critical internal communication hub, this project was prioritized and accelerated during COVID-19. My role as the designer involved overseeing the entire redesign process, from initial concept development to final implementation. I worked closely with a cross-functional team of designers, developers, and subject matter experts to ensure the Intranet effectively met the evolving needs of Dropbox employees.

Dropbox Illustrations

2019—2021

As part of the ongoing Dropbox Intranet project, I took on the role of illustrator for internal communication posts. Despite not having a formal background in illustration, I found this to be a rewarding and challenging experience.

About.google

2018—2019

Web Designer on a covert team within Google Brand Studio, tasked with redesigning and developing new guidelines for their editorial platform and marketing web standards. At the time, Google Marketing faced limitations in publishing content, relying heavily on external developers. Our team aimed to address this issue by creating a unified marketing web presence that empowered internal teams to produce unique content efficiently.

Endless Coffee Co.

2018—2020

In 2018 I started my own coffee roasting company as a hobby. In Oakland there is a collaborative roasting facility and I fell in love with the process and the people I met there, so I decided to just start making small batches of coffee for my friends and family. I also just wanted an excuse to do some packaging.

Disconnection; A Neutral Gear, A Semi-Solid

2017

Thesis publication exploring what it means to choose to disconnect from a digital presence in today’s post-digital environment. I explore the relationships between our technologies and their effects on us as humans. Questioning whether the possibility of experiencing a sense of connection or transcendence is directly correlated with disconnecting from an online presence.