Joe Letchford
Information

The New Americans

Exhibition Identity, Print Design

Waterstone

This exhibition put put four artists’ diverse philosophical and methodological approaches in dialogue with one another and the gallery space at MCAD. Their varying explorations of cultural assimilation and attitudes toward representational responsibility tie directly into the formal aesthetic choices they make, photographic history, and the current political climate.

Postcards for the installation

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Iterations of the logo concept

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Final Design

Waterstone

5.5x8.5 in, CMYK Digital, Edition of 5000.